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How it Works

“A group of young children on horses with volunteers leading them away and the horses are turned back and waving at the camera

Our Two-Fold Mission: Awareness & Impact

With every Greg-the-Horse product sold, $1 is donated to support the Equine Assisted Services Industry, helping people heal through the power of horses. My future goal is to make these keychains available on Amazon in five countries: the USA, Canada, the UK, Germany, and Japan.

“graphic of a collection box with a heart on the front and money going in the top which represents Hero Horses raising money for Equine Facilitated Therapies Graphic of a bullhorn with hearts and stars coming out of the end which represents Hero Horses raising awareness about Equine Facilitated Therapies

What makes this initiative special?

The funds raised in each country will stay local, directly benefiting equine therapy centers within that nation. By purchasing a product, you're not only raising awareness but making a meaningful impact in your own community!

Greg-the-Horse products available on

OUR GOAL

$20k by December 31, 2025

A breakdown of the costs and tasks required to produce the Greg products
The original artwork for Greg the horse created by Sarah Malley during the COVID pandemic in 2021
“Molds laid out on a table ready to create the Greg keychains.
A metal tray showing four rows of Western Greg keychains in progress, waiting for the next layer of enamel to be poured
A full cart of trays with rows of Jumper Greg enamel keychains ready to be baked
A stack of cardboard boxes filled with Hero Horses products in a bright clean warehouse.
A smiling man in a bright yellow vest with the amazon warehouse in the background